December month was already dedicated towards superbike launches which was supposed to incept by BMW India. But Yamaha Motors made the first release today launching two bikes in two segments.
As conveyed in earlier article, the superbike to be launched in December month will be Yamaha FZ1 and so it is. A 998cc giant superbike arrives and has been launched in the Indian market at a price tag of Rs. 8,70,000.
Accompanying the already intimating launch, Yamaha SZ-R, a 153cc bike was also being launched on the same venue. Yamaha SZ-R will be available at a price tag of Rs.55,500 (ex-showroom, Delhi).
Now there are four superbike variants available in Indian motorcycle market under brand name Yamaha viz. VMAX, MT01, YZF-R1 and FZ1.
On The Launch Event, Mr. Hiroyuki Suzuki(CEO & Managing Director, IYM) Quoted
India is one of the key markets for Yamaha and we have been constantly shifting gears to transform the market from utility to pleasure & lifestyle. Yamaha offers innovative designs, sporty looks and premium features across models as part of its strategy to give consumers a new thrill in biking. After the successful launch of our superbikes and 150 cc bikes in the Indian market over the last 3 years, we are adding two new bikes to our portfolio corroborating Yamaha’s continued commitment to provide world-class products to its consumers,
While FZ1 is a naked sports bike with fuel-injected power and ‘Pure Torque’ for the ultimate riding experience, SZ-R gives the 150cc commuters segment a sporty edge apart from delivering Power, Comfort and Style. SZ series bikes launched in August 2010 and aggressive pricing of Rs 49,000/- have high demand and are gaining popularity across India. Customers have been demanding inclusion of the disc brake version which is now available in SZ-R. We are confident that our new bike models will once again capture the hearts of our customers and will further consolidate our position in the market.
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