The Royal Enfield is on a high these days. One of India’s best cruiser motorcycle manufacturers is having loads and loads of work these days. In reality, the order of bikes is so high that they cannot even fulfill the demands of their consumers. In one sense, this is a satisfactory thing.
In 2009, the company had launched two variants namely, Royal Enfield Bullet Classic 500 and Royal Enfield Bullet Classic 350. These heavy bikes got a lot of positive response from the Indian consumer world. The young generation especially has a craze for the Royal Enfield bikes. So tremendous and overwhelming was the success of these two models that, the company literally failed to supply the bikes to each and every customer.
Eventually, the end result was predictable. The margin between the demand and supply grew beyond the control of the company and the consumers had to be put in the waiting list. Hardly do we hear something like ‘waiting list’ these days. The ever evolving new technology makes things easy for the production side.
However, this was an exception. The company could not provide bikes to more than 10,000 customers. This means, 10,000 customers are in the waiting list to get their dream bike. The waiting period is said to fluctuate anywhere between 8 months to even a year.
Another reason why the company cannot supply the bikes on time is the production plant. The plant is located at Tiruvottiyur, Chennai. This plant is not capable of producing those many bikes which are demanded by the customers. The Tiruvottiyur plant can produce around 1000 to 1200 units per month only.
Considering the growing demand from the customers, the company is planning to step up the production so that the window for the waiting period can be brought down.
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