In the already congested market where auto companies are already facing a cut-throat competition, LML is in the race now. They have launched the Select 150cc model in New Delhi and the NRC region. It has been a long time since there are any vehicles in the market from the LML brand.
Let us get a little nostalgic. Years ago, there was the LML Vespa brand in India. It was a relatively fine two-wheeler from the scooter segment which had made its presence felt on the Indian roads. Vespa is an Italian manufacturing brand. LML – Lohiya Machinery Limited and Vespa were partners when they launched the LML Vespa.
However, they could not hold on to the growing competition. There was Bajaj and Hero Honda who gave a tough fight to the LML brand. To add agony to this, the brand was priced relatively dear. This made the LML Vespa’s exist faster from the Indian roads.
In between, LML tried their luck with different projects and partners. Their next joint venture was with the Korean manufacturer Daelim. With Daelim they launched a 150cc bike called Energy and Adreno in the Indian market. When they had no success there, they took chances with Freedom – an 110cc bike. However, as luck would have it, they had no success on both the occasions.
But, they cannot be written off completely. They are back and with a launch as well. A lot is expected from the Select 150cc model. Let it not be surprising if the company is coming with a scooter to make a comeback instead of bikes – which are more popular today.
The reason to opt for a scooter is that in the Delhi and the NRC region, scooters still rule the roost. No wonder, the company is targeting only these two regions for their comeback. That is why launching a scooter was the best possible option before them.