It is indeed a feeling of pride when the objectives are realized. The same has happened with Yamaha Motors. With rural India buying more bikes, auto major Yamaha Motors can now boast of having met the target sales for the current year 2011. Rural areas have been the key focus of the company to increase their sales. And fortunately for them, everything is clicking.
Keeping the trend in mind, the company is planning to start their third plant in the country soon. The plant is aimed at launching newer products in the country. Apart from that it will also help in increasing the production capacity. As the company is doing well in the rural sector, it will want to cater to the needs and keep up with the pace of the demand.
The third plant will make it possible to increase the market share of the company by a healthy 10 per cent. However, there is yet no official word as what size the new plant will be. But as a guess, it is estimated that the plant will be able to touch a production figure of one million units. If reports are anything to go by, then the company is planning to invest Rs. 50 crores.
Currently Yamaha has a plant in Surajpur in Uttar Pradesh. Here, around 6, 00,000 units can be produced each year. With the new plant, the company plans to increase the production by 66 per cent. The current growth for the company is 34 per cent with sales of 2, 81,000 units. Sales target of 3, 30,000 is what the company is currently eyeing.
Until the next yearend, Yamaha Motors want to touch sales figures of 4, 50,000 units. Again the rural India will be the prime target for the auto player as there has been a warm response. To boost sales, the company has brought up 400 sale points as well. The future looks bright for Yamaha Motors.
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