Bajaj Auto is eyeing more sales for the current calendar year. The number two auto maker in India has their job cut out. They seriously want to be one of the top auto makers in the Indian sub-continent. The job, however, will not be easy. It will take a lot of planning and strategical marketing even for a seasoned campaigner like Bajaj.
But because Bajaj is a senior player in the auto game, they are capable of handling the task on hands. One of the most sure shot ways of increasing the consumer base and maintaining the higher position is to introduce newer bikes in the market. And that is exactly what Bajaj Auto has in their minds. It is like playing on the minds of the customers. The people who pay a visit to the Bajaj showrooms will get something new to see.
No wonder, buying a new bike of a newly introduced model is lot more exciting than owning a new bike of an old model. Mr. Rajiv Bajaj, who is the Managing Director of Bajaj Auto, gave the information about the new launches while speaking in an interview.
Now is the time to introduce you to the upcoming launches from the house of Bajaj. Among the new bikes to be introduced is the all new variant of the popular model Pulsar. Before end of the month, the first launch will have materialized. The new variant will be seen in mid-sports class. The Pulsar has given as much success to Bajaj as Splendor had given to Hero Honda.
So it is but natural for Bajaj to introduce the next generation Pulsar bikes before giving priority to any other model. However, there is another reason for the company to launch Pulsar first. Pulsar is celebrating 10 years in the market successfully and the launch is a part of dedicating the success to the most popular model for Bajaj.
Indeed, Pulsar has played a crucial role in the success of Bajaj. It is not only a success story in the Indian market, but Pulsar has had a warm response in the overseas markets too. Over the last ten years, the Pulsar brand has been an inseparable model for the auto maker.
The new Pulsar has been developed on an entirely new platform. It will be a new series for the bike in itself. Apart from that, Bajaj will launch another bike, probably in the middle of the year. It is expected that the bike we are talking about is the Discover series. A sea change is expected to be seen in the model.