The Indian two wheeler company Hero MotoCorp unveiled a range of two wheelers today. The launch includes one scooter and two motorcycles. The scooter is already declared 110cc Maestro, while the motorcycles include the 100cc Passion XPro and the 125cc Ignitor. Anil Dua, who is the senior vice president, Hero MotorCorp (marketing and sales) said that this launch was their launch after parting ways with their long standing partner Honda Motors. Last year, Hero MotoCorp had launched Impulse – the company’s on and off road bike.
Bike enthusiasts must certainly be excited about the launch. But they will have to wait for knowing the price tags of all of the three bikes. There is yet no official word from Hero as yet. What the company has said is that they will announce the prices of the bikes at the time of the actual launch. Hero MotoCorp will be launching only the scooter later in the month. The bikes, however, will be kept in the wings and would see the light of the day in the next few months.
The Maestro scooter is capable of attracting customers of both the genders with its incredible features, the company feels. The bikes, however, are targeted towards the college going youth and office goers.
As far as the bikes are concerned, they have the technological support from Honda – Honda is bound to give the technological support to Hero for four more years in spite of their breakup. However, Hero claims that all three bikes are the result of their research and development. If one hand, the Maestro is equipped with advanced swirl flow induction system, on the other hand, there is the new generation advanced tumble flow induction technology engine for the Ignitor.
The bikes have been developed especially for the Indian roads and the Indian consumer class, Mr. Pawan Munjal, who is the chief executive of the company, said. He also added that these bikes will also serve the purpose of the company’s future plans.
The sales have reflected well for the Indian auto major as they were able to sell in excess six million motorcycles in the last year alone.
Markets like Southeast Asia, Latin America and Africa are high on the company’s agenda as Hero MotoCorp is targeting more and more of the markets. The company is targeting at least 10 per cent of revenue from exports alone. To increase the market in the foreign countries, Hero MotoCorp is also ready to invest in setting up plants, if the need arises.
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i like hero bike