The Indian auto major Royal Enfield will soon be launching two new bikes. The bikes are the Thunderbird 500 and Café Racer. Royal Enfield, which is also known as ‘Indian Harley Davidson’, had showcased this bike in the last month’s Auto Expo in New Delhi. These two bikes were in the news since then.
The response in the Auto Expo for both these bikes was outstanding. However, the Café Racer was the center of attraction for most of the visitors at the expo. There were lots of enquiries for this bike in particular. No wonder, the company wants to launch the bike for the Indian customers as soon as possible.
However, the bike – the Café Racer, might not get on the roads for the common customers to drive at least for a year from now. The launch can happen anytime from January to March in 2013. As for the Thunderbird 500, in a couple of months’ time, the bike will be on the roads.
Royal Enfield is contemplating to increase the dealerships they already have. This will help them serve better and deliver the orders on time. It will also help in the future so that they can also cater to the export needs in the days to come. Either ways, the company is looking to expand their export base.
The company has introduced dealers in the sensitive areas pretty smartly. There are many places that do not get quality service support. For that sake, the customers have to travel as many as 100 kms. That is why the placement of dealers is equally vital for Royal Enfield at the moment. To be able to cater to the need of the customers properly, RE has now around 200 dealers all across India.
Even the newer dealers are putting in a lot of money to maintain the quality Royal Enfield is known for. RE is also imparting training to repair technicians. The repair technicians training facility centers are located in Chandigarh and Chennai. To remain in the competition, the company has also increased the supply of spare parts in the market.
Royal Enfield has their eyes set on the exports segment as well. Currently the company has exports at 6 per cent. By the year 2014-15, RE is eyeing an exports figure of 10 per cent. The introduction of new models in Malaysia and Philippines will give the much-needed boost to the exports.