Bollywood star Akshay Kumar, who is also known as Khiladi Kumar and Akki, is known to have been signed a big deal with the prominent two wheeler company in India – the Honda Motors and Scooters India Ltd (HMSI). The deal is understood to be for five years with a value of Rs. 50 crores. This is probably the biggest deal for a Bollywood star that gives Rs. 10 crores a year.
The interesting part of the story is that there is no official word if the Bollywood star is Akshay Kumar and the company is HMSI Ltd. However, in all probabilities, it is Akshay Kumar and the auto company is Honda Motors and Scooters India Ltd.
Honda has been aggressively going it alone in the market since there breakup with Hero MotoCorp. The first thing they are looking forward to is their brand changeover. So in all probabilities it is Honda that might have signed up the Bollywood star. The company is leaving no stone unturned and is making all out efforts in making the brand changeover a success.
For that, they are ready to spend as much as Rs. 100 crores. The amount will be used in signing up a well-known face and the rest will go to the mass media campaign. The campaign is not far away as the company’s Dream Yuga’s launch is just hours away. This well-known faced might either be from the film industry or from cricket.
Even if the company had zeroed in on a couple of faces, they had made it clear that they will go with only one of the celebrities. As Aamir Khan is the brand ambassador of Mahindra two wheelers while Salman Khan is that of Suzuki Motorcycle, there are all the possibilities that the face Honda has recognized is that of Akshay Kumar.
As not much time is left for the launch of Dream Yuga, it is expected that the deal with the brand ambassador and the launch of the bike may take place at the same time. But as long as there is no confirmation from the company, it will not be correct to say anything with assurance.
Who the face of the Honda motorcycles is, will be known shortly as and when the company launches the bike. All eyes are at the announcement of the company and whom they sign as their brand ambassador for the next five years.