Bajaj Auto is easily the highest exporter of bikes in India. The tag has been once again been confirmed after the good showing of their bike the Boxer BM-150, which is being received warmly in the overseas markets. There has been a brisk demand for the bike. These are certainly heart-warming developments for the Indian auto maker.
The response has been especially good in Latin America and the African markets. It should be mentioned that the bike that was launched for India in the last year, failed to stir up the cash flow for the company. However, there are no worries for the company due to the good response the bike is receiving in the away markets.
Why the development is surprising is because, the Boxer BM-150, also known as the Bharat motorcycle, was specially developed taking into account the rural Indian market. That is how the concept behind the Boxer BM-150 was. However, things turned out on its head and there was hardly any response from the rural market.
It needs to be mentioned that the Boxer brand has established itself in the African market comprehensively. That is why it cannot be refused that the history has some part to play in the success of the Boxer BM-150 in Africa. However, the bike also saw success in Philippines as well. It is understood that the features proved to be the striking point for the bike.
The prominent feature of the bike is the wide seat that makes it possible even for three persons to sit comfortably. That is why the rear tyre is also obviously wide. The SNS suspension helps in giving a comfortable ride even in muddy areas and roads filled with potholes. The engine almost gives a heavy duty performance and can generate a top torque higher than 12 Nm.
These features mentioned above are the necessity of the rural Indian market. However, they have been loved well by Philippines as well. the reason can be attributed to the fact that the developing nations have more or less the same geographic and demographic features resembling India.
Things are not as easy as they sound. Bajaj has to face a stiff competition from the Chinese and Japanese products. China can produce bikes that are cheap and also remain unmatched. So life is not as easy, as it looks for Bajaj Auto. However, the brand is so popular that in spite of being costlier by about 30 per cent than the Chinese products, there is a high demand for the Bajaj bikes.
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