The largest scooter manufacturing company in India, Honda Motorcycle & Scooter India (HMSI) has reached a unique milestone. The company has crossed the 10 million units in the form of cumulative sales in India. It is a great feeling to reach such an important milestone and the same has come for one of the prominent companies.
The company came into existence in India in December 14, 1999. They then started their operations in their Manesar plant a couple of years later. How aggressively the company is marketing their products and how warm response they are getting is evident from some figures that speak volumes for themselves.
It took around five years for the company to reach their first million mark. However, for the 10th million mark, only five months were enough. This shows that there was a strong growing demand for the Honda bikes in the market. Moreover, they were also able to keep up with the supply as well.
For Honda, India remains one of the most prominent markets in the world. The sales have been so humongous that the company has got a tag of being the largest scooter manufacturer in India. Considering the fact that there is still a lot of juice left in the Indian market, Honda sees India as their priority market for years to come.
Keita Muramatsu, who is the CEO and the President of HMSI, said that the number of sales speaks for the trust the Honda brand has developed towards their customers. Honda now plans to strengthen their production capacity as well as the distribution network. They are also planning to introduce products that are specifically India-centric.
Apart from the Manesar plant in Haryana, Honda has a plant at Tapukara, in Rajasthan as well. Honda is setting up their third plant at Narsapuram, Karnataka. With all the plants in action, the company will reach a total production capacity of four million units per year.
From the day they started their business in India in 2001, Honda took 11 years to reach the 10 million mark. On the other hand, if they continue to do business in the same way that they are doing now, it is likely that they will reach the same mark only in 3 to 4 years.
The company is also ambitious of selling 10 million units in one single year only in India until the end of the decade.