The quest for higher fuel efficient bikes will always remain a fresh topic both for the companies and the customers. Keeping that in mind, the leading auto companies in the Indian auto world are making their headway in the right direction. There is no doubt that the auto companies are targeting the number one position in the Indian bike market and newer strategies are the need of the hour for them.
The auto companies have understood one thing for sure – there is no option to having fuel efficient bikes. HMSI (Honda Motorcycles and Scooter India), which is giving a tough time to Bajaj Auto know that they have to have fuel efficient bikes on a larger scale if they have to really make an ascending march in the Indian two wheeler market, especially ahead of Bajaj Auto.
The increasing fuel costs have indeed forced the companies to come up with newer strategies to sell their products.TVS Motors is one such company that is also planning on having more of such bikes. They are now certainly raring to go, especially after their pact with BMW. The models that will be launched in the near future will be manufactured keeping the fuel efficiency in mind.
The fuel prices have gone up many a time during the recent past still the need to have at least one commuter bike cannot be refused either. That makes the potential customer give the first thought towards having a fuel efficient bike. It has almost become a criterion for the customers to check the efficiency first.
Honda has their job cut out. They are going it alone in the market after their break-up with Hero. What they need is higher sales with pure performing bikes. The criterion for that, as mentioned above can only be fuel efficient bikes. If there are any chances for Honda to make a mark in the entry level bikes, then having fuel efficient bikes is probably the only way out.
If the bikes are coupled with attractive features and modern looks, that will add to the personality of the two wheeler. But the basic condition will always remain the one and only one – the efficiency of the bike.