Even if there are no two opinions on the fact that the Indian auto market is a lucrative and happening place, especially for the two wheelers, the auto companies are not taking things for granted. On the contrary, the responsibilities on the companies increase due to the ever prevalent competition. TVS is one such company that is aware of these facts.
The company has decided to come up with more and more products in the days to come. They are targeting more launches to help the sales grow up. There is no doubt that the current portfolio will stand as it is, but there will be more addition in the range of the products.
TVS is serious about all these issues. For this, they have kept aside a budget of around Rs. 400 crores. This amount is staggeringly high as there is a lot of tough competition in the market, especially the Japanese company, Honda and the two Indian counterparts – Bajaj Auto and Hero MotoCorp.
There are a couple of concepts on which TVS is currently working on. It is understood that these products will be designed right from the scratch. That is not all. These two products are being deemed as the trump cards for TVS. There is a bit lack of information about the new products. It is not sure if they will be scooters or bikes.
However, one thing is for sure. The company will be using the technology that will be environment friendly. So even if the number of vehicles in the market increases, at least it will not be TVS who will add to the pollution. There will certainly be greener environment.
TVS will be bringing into the market as many as six new products in the near future. However, the duration or the deadline of the products hasn’t been known so far. These launches will be inclusive of the quarter liter division. For this, the technology of the BMW will come in handy for TVS.
These days the bikes in the quarter liter category are getting importance like anything. However, it will not be before the 2014-15 financial year when the bikes come on the roads.